How Trades Holding Company Boosted Opportunity Average 17% with Rilla

About Trades Holding Company

Trades Holding Company LLC operates several residential service brands, including Mr. Rooter and Mr. Electric. With 130 technicians across multiple brands, coaching and training was traditionally limited to in-person ride alongs — a time-consuming process that could only reach a fraction of the team. They needed a scalable solution to gain visibility into every customer conversation and coach at scale.

“We've done 5,000 virtual ride alongs in the last 30 days with 130 technicians. I think that math speaks for itself in how it's helped us.”

Brent Osborne

Field Manager at Trades Holding Company

Rilla powers 5,000 virtual ride alongs in 30 days and drives 17% lift in opportunity average for Trades Holding Company

Rilla's AI-powered conversation intelligence allowed Trades Holding Company to completely transform their coaching approach. What was once limited to in-person ride alongs — constrained by time and geography — became a scalable, data-driven coaching program reaching every technician across every brand.

"Prior to working with Rilla, all of our training ride alongs were done in person, which is very limited from a time constraint," shared a member of the Trades Holding Company team. With Rilla, they completed 5,000 virtual ride alongs in just 30 days across 130 technicians — a volume that would have been impossible with traditional methods.

The impact on sales was significant and measurable. Opportunity average increased 16–17% since the beginning of the calendar year. Leadership attributed this directly to the increased coaching volume and the quality of feedback Rilla's AI tools provided to both managers and service professionals.

Beyond the numbers, Rilla drove a meaningful change in technician confidence. "Maybe more importantly than that, the confidence that the service professional has has increased as well," noted the team. When technicians feel prepared and supported, customer interactions improve naturally.

Rilla's AI coaching tools and ride along capabilities allowed Trades Holding Company to train technicians and sales representatives at a faster pace than ever before. Managers could review each day's conversations and provide targeted feedback, creating a continuous improvement cycle across all brands.

"The assistance from Rilla in closing and making continuing contributions to help us is priceless. Rilla's been a great partner to work with. It's definitely helping us grow our business and our employees," concluded the team. The combination of coaching tools and AI analysis made Rilla an indispensable part of their operations.