How Your Home Improvement Company Doubled Its Closing Rate with Rilla

About Your Home Improvement Company

Your Home Improvement Company is a home improvement business specializing in windows, bathrooms, and additional exterior projects. Operating out of their Omaha, Nebraska branch, the sales team was struggling to consistently hit their numbers before implementing Rilla. The branch had the talent and the processes in place, but lacked the coaching infrastructure to ensure reps were executing consistently in the field. Rilla gave the sales management team the visibility they needed—and the ability to be in multiple places at once.

“Partnering with Rilla was 100% the right decision. We knew that Rilla would offer us the opportunity to separate ourselves from the competition.”

Matt Prestwood

Sales Manager, Your Home Improvement Company (Omaha Branch)

From Struggling to Hit Numbers to Nearly Doubling Closing Rate

The Omaha branch of Your Home Improvement Company had a clear problem: they were struggling to consistently hit their sales numbers. The team had capable reps and a solid process, but closing rates weren't where they needed to be, and quota attainment was inconsistent. The sales manager needed a tool that could help reps improve faster and ensure consistent process execution across every appointment—without requiring hours of in-person observation.

Rilla delivered on both fronts. After implementation, the office nearly doubled its closing rate—a transformation that can't be attributed to one rep or one lucky month. Three out of the last four months, the branch hit quota, compared to falling short consistently before. The impact wasn't just on the scoreboard; it changed how reps approached their work. As the sales manager explained: "Prior to the use of Rilla here in the Omaha branch, we were struggling to hit our numbers. Rilla has allowed us to almost double our closing rate as an office."

The individual-level impact was equally remarkable. One specific rep not only improved their close rate but doubled their income entirely—a change the sales manager described as transformational beyond just the numbers: "It's changed his physical demeanor. It's changed his morale. And we all know that in the world of sales, the mentality of how you go into a home is 90% of what you're doing."

On the coaching efficiency side, Rilla collapsed the time required to do meaningful ride alongs. What previously took 2.5 to 3 hours per ride along can now be completed in 15 to 20 minutes. Even more importantly, what used to take 30 days to correct in a rep's behavior can now be addressed in two to three listens of a single appointment. This compressed correction cycle means reps improve faster, make fewer costly mistakes, and build better habits earlier in their tenure.

One of the most valuable capabilities Rilla unlocked for this team was the ability to be in multiple places simultaneously. In home improvement sales, the sales manager can't be everywhere. But Rilla means they effectively can be—listening to appointments across the team without physically traveling to each one. "It allows you to be in three different places at the same time, which is invaluable," the manager noted. This scale of oversight was simply not possible before.

The result is a branch that has transformed from struggling to hit numbers to one with competitive differentiation. The sales manager described a genuine concern about giving away the "secret sauce" to competitors who might also adopt Rilla—a telling indicator of how central the platform has become to their success. "I would be afraid to give away the secret sauce in terms of our competition utilizing Rilla, but it has been absolutely critical in our success here as of late."