How Climate Experts Went from a 10% to 40% Close Rate in 30 Days

Climate Experts entered its Rilla partnership with a clear-eyed view of what it needed: better visibility into field performance and a faster path to coaching technicians who were falling short. One technician in particular had a close rate and conversion rate as low as 10%—a significant drag on both morale and revenue. Traditional approaches to improving that performance were slow and resource-intensive. Rilla offered a different path.

Within 30 days of implementing Rilla and focusing coaching efforts on that technician, the close rate climbed from 10% to 40%—a fourfold improvement in a single month. This wasn't accidental. Rilla gave Derek and his team the ability to pull specific snippets of calls, identify what was working, and share those moments in team meetings. As Derek described: "We grab snippets that are positive and we really highlight: you did a great job on this. You can't do that if you don't have a way to capture that day-to-day. And it motivates the other team members to want to get to that level."

The same coaching focus that drove the close rate transformation also delivered a dramatic improvement in average ticket size. The same technician who had been averaging $550 per sale grew to approximately $950 over the following couple of months—nearly doubling their average sale through better customer communication, stronger recommendations, and improved process adherence that Rilla made visible and coachable.

Across all KPIs—conversion rates, average sale, and overall ticket size—Climate Experts saw a measurable 20% increase in overall sales directly attributable to Rilla. For a company tracking its ROI carefully, that number made the decision clear: Rilla paid for itself through the sales it generated. Derek's calculation was simple: the cost of the tool versus the revenue uplift was an obvious win.

Derek's path to Rilla reflects how the best operators make purchasing decisions. Rather than relying on marketing, he went to established contractors he respected—"some of the best in the nation"—and asked them directly whether Rilla worked. Their testimonials gave him the professional referrals he needed to move forward with confidence. That approach to due diligence also speaks to the kind of tool Rilla is: one that contractors recommend to each other because the results are real.

Climate Experts' trajectory—doubling revenue every year since founding—is driven by a deliberate philosophy of finding and adopting tools that create a competitive edge. Rilla fits squarely in that model. By making daily conversations capturable, reviewable, and coachable, it gives Climate Experts the ability to raise the floor of every technician's performance while simultaneously raising the ceiling for top performers. With an $8M target this year and a $10M stretch goal, that edge matters.