Mr.Roofing increased their close rates by 25%

About Mr.Roofing

Mr. Roofing stands as the preeminent roofing and solar company in the Bay Area of California with 30 years of industry expertise. As a member of the Certified Contractors Network, the company built its reputation on a proven sales process and commitment to quality control. Before implementing Rilla, the team faced challenges ensuring their specific sales script was followed consistently across all customer interactions.

Uniform Excellence and Measurable Sales Growth

Rilla provided Mr. Roofing with unprecedented visibility into their sales presentations, enabling the team to monitor and compare all customer interactions against their established best practices. This transparency was critical for a company that had refined its approach over three decades and needed to ensure consistency across new and veteran team members.

"It's almost like a coach right because you can play back, review the play, making sure everything that I'm doing is correct," explained Mark Schmidt, underscoring how the platform transformed sales training from a one-time event into continuous, data-driven coaching.

One of the most significant impacts came from Rilla's ability to track specific sales tactics. The company discovered that their mentions of financing options and financing solutions had increased substantially, directly correlating with improved outcomes. This data-driven insight proved transformational for the business.

With Rilla's tracking capabilities, Mr. Roofing could now monitor which sales conversations included discussions of financing. This visibility led to comprehensive coaching on topics that were previously unmeasured. The team created folders categorizing good and bad practices, enabling systematic skill development.

The platform's impact extended beyond process compliance to actual revenue results. Higher financing mentions translated directly to higher close rates and significantly larger ticket sizes—key metrics for a roofing and solar installation company where financing solutions represent substantial upsell opportunities.

"I would definitely recommend Rilla. You're just going to get more sales. You're going to close more."