How Lifestyle Home Products Scaled Across Ontario with Smarter Coaching

About Lifestyle Home Products

Lifestyle Home Products manufactures and installs premium windows, doors, custom sunrooms, and bathroom fixtures across Ontario, Canada. With a sales division spanning the entire province and requiring 10 hours of drive time from one end to the other, the company faced a unique coaching challenge. Traditional ride-along approaches were impractical—a single in-person ride-along consumed an entire day of management time. The company needed a coaching solution that would scale across geography while maintaining consistent sales processes and training quality.

“Top reps make themselves better. Rilla as a self-assessment tool is more valuable than a sales manager coaching tool.”

Marcus Carroll

VP of Sales at Lifestyle Home Products

Building Scalable Sales Excellence Across a Province

Markus Carroll, VP of Sales, explains the geographic challenge: "As a sales manager without Rilla we would require a lot of driving, a lot of gas, a lot of windshield time, and a lot of downtime. We stretch across this whole province of Ontario and Ontario is about 10 hours of drive time. For me to go and ride with one rep it's a whole day shot." Rilla transformed this dynamic by enabling virtual ride-alongs across the entire salesforce.

The platform's efficiency dramatically changed coaching capacity. "Rilla really allows me to stay on top of my day. It allows us to do ride-alongs virtually with all of our sales reps across the country, improves our performance in the field, and train a dozen reps in one day instead of being able to do five to six ride-alongs in a row. An hour. It's really brought us to the next level," Marcus notes.

Top performers embraced Rilla as a self-coaching tool, creating a multiplier effect. "The guys who were at the top end of our sales staff really bought into the program. They actually go in and they self coach themselves at night time," Marcus explains. This shift in mindset—from external coaching to self-directed improvement—unlocked exponential performance gains across the team.

Rilla's impact on individual performance was dramatic. "Rilla as a self assessment tool is more valuable than a sales manager coaching tool," Marcus states. The top performers could identify their own improvement opportunities and execute solutions independently, accelerating skill development without requiring constant management attention. "Sometimes you don't make a top rep better. Top reps make themselves better."

The platform also created a powerful training model for newer sales representatives. "With the newer sales reps—the people that are just coming into the program—we're using their peer results to help coach them. The multiplier effect is enormous. It's sort of a compound effect of training or coaching." This peer-based learning approach combined with manager guidance created exponential improvements.

"There's no better way to coach and support your team than through Rilla. It's a game changer for any organization looking to scale their salesforce," Marcus concludes. The close rate increase of 7% and NSLI improvement of over $700 per lead demonstrate the platform's real-world impact.