How RGS Exteriors Doubled Their Average Ticket with Rilla

About RGS Exteriors

RGS Exteriors is a comprehensive exterior home services company specializing in everything below the drip edge—roofing, gutters, rain gutters, and complete exterior solutions for residential customers. Before Rilla, the company had limited visibility into what sales conversations were working and which techniques needed improvement. Management struggled to coach remotely without disrupting sales calls, and salespeople felt micromanaged rather than supported. Rilla transformed the company's approach to sales development and professional growth.

Rilla turns RGS Exteriors into a self-coaching powerhouse

Rilla transformed the way RGS Exteriors approaches sales training and development. Rather than relying on occasional ride-alongs, the team now uses Rilla as a continuous self-improvement tool — and the salespeople don't need to be told to use it.

"Salespeople do not want to be micromanaged at all. This isn't Big Brother watching you — this is a chance for us to listen to ourselves and sharpen the saw," shared one team member. The culture shifted from top-down monitoring to peer learning and self-assessment.

The remote coaching capability proved transformative. One of the company's best salespeople works in the farthest corner of their territory. With Rilla, managers can listen to three ride-alongs between their own appointments — learning from top performers without affecting their sales or spending a full day traveling.

The results speak for themselves: one salesperson hit their annual sales target in just 7 months, with Rilla as a key driver. Company-wide, the average ticket has doubled over the past three years.

"It's really helped our company grow a lot," the team shared. Beyond the numbers, Rilla has delivered practical benefits — savings on gas, reduced windshield time, and increased efficiency in how managers spend their coaching hours.