Customers Stories
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How Florida Window and Door increased ticket size from $17K to $27K
About Florida Window and Door
Florida Window and Door provides replacement window solutions throughout the state of Florida. As a company committed to consistent sales processes and high-quality customer experiences, the leadership recognized that without visibility into actual sales conversations, they couldn't ensure their team was following established protocols. Before Rilla, the team operated with limited oversight, and managers couldn't verify whether established processes were being followed consistently across all appointments.
Transforming from Inconsistent Performance to Predictable Process Excellence
Florida Window and Door faced a critical challenge common to many service-based businesses: verification that processes were being followed consistently. Managers could observe salespeople during ride-alongs, but without visibility into every conversation, they had no way to know whether the same standard of performance was maintained when management wasn't present.
Rilla gave the company a way to judge salespeople on how they're following the established process and ensuring continuous improvement. The platform became the objective measure of sales performance that physical ride-alongs alone could never provide. As the company noted, "Rilla gives us a way to judge our salesmen on how they're following our process and make sure that they are improving in that process to be successful."
The financial impact was extraordinary. By adjusting lead distribution into different tiers based on Rilla insights and process compliance metrics, the company achieved a dramatic increase in average ticket size. Their average ticket and average sale price increased from $17,000 to $27,000—a 59% improvement that directly reflected better process execution and customer value communication.
During implementation, Florida Window and Door worked closely with the Rilla team to ensure complete compliance with Florida privacy laws. The company had concerns about recording requirements and regulatory compliance, so they verified everything with legal counsel and made necessary adjustments. As they reflected: "It was actually one of the easiest tools that we've ever implemented from both the software and a change management standpoint."
Beyond sales performance, Rilla created operational benefits that significantly improved the business economics of hiring and retention. Because salespeople were now making more money through better process execution and improved close rates, staff retention improved substantially. This meant the company could focus recruitment and training resources on development rather than constant replacement.
"Strongly recommend Rilla. Listen to it and analyze it. Yes, I strongly encourage you to use Rilla. It's a game changer in our industry in my mind."
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“Our Average ticket size has increased by 25%.”
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