How Five Star Bath Solutions Transformed Franchisee Success Using Data-Driven Sales Insights

Five Star Bath Solutions implemented Rilla to bridge a critical gap in franchisee management. In the past, the company only had numbers to go by—basic sales metrics without visibility into how conversations were actually happening in homes across their franchise network. Rilla fundamentally changed this, providing both quantitative sales data and qualitative insights into the sales process itself.

"In the past we really only had numbers to go by. Now we have numbers and we have much much more data," explained Dean Hartley. "That's made a difference in terms of how quickly we've been able to make franchisees successful across the country."

One of the most powerful outcomes was the shift in franchisee behavior. Sales representatives began using the platform automatically—turning it on each time they walked into customer homes without thinking about it. This became a routine part of their process, giving Five Star Bath Solutions the continuous feedback loop needed for real-time coaching.

With every appointment recorded and analyzed, managers could now listen to what was actually happening in homes and provide genuine insight to their teams. This visibility became the foundation for training improvements and performance coaching that had immediate impact on franchisee results.

The platform enabled a critical realization for franchise leadership: a sales manager with just 5 to 10 reps who spends an hour or two daily in Rilla data will see exponential improvements in team effectiveness. The tool transformed the relationship between franchisors and franchisees from quarterly reporting to continuous improvement.

"It's foolish not to use a program like Rilla as a tool in your resources. The team is extraordinarily receptive and they view it as a partnership."