Rilla Labs
Key insights and analysis of in-person sales tactics and consumer sentiment from Rilla’s team of researchers.
The first large dataset of offline sales conversations in human history.
For millennia, sales wisdom has been passed down as stories, rules of thumb, and gut instincts. Insight without evidence. Advice without data. That’s no longer enough. With the first large-scale dataset of offline sales conversations in human history, Rilla Labs is turning sales from folklore into a science.
What Does It Mean to Be Worthy of Winning?
Mike Krzyzewski won five NCAA championships and three Olympic gold medals. At Rilla Masters 2026, he explained the operating system underneath all of it — the will to prepare, standards over rules, why you should coach your best performers hardest, and what he saw in a Shanghai elevator at 4 a.m. that turned a bronze into gold.
Why Won't Your Sales Team Follow the Process?
Doug Wyatt has spent 30 years solving the same problem every home services operator keeps running into: training a sales team is easy, getting them to actually follow the training is not.
What Does It Take to Perform When Everything Is on the Line?
Grant Hill missed four years to a recurring ankle injury, nearly had his lower leg amputated, and came back to play nine more NBA seasons. He explains what carried him through — and what sales leaders can take from it.
Why the Best Leaders Still Pick Up the Trash
Tony Sousa started as an actor in LA, stumbled into leasing apartments for $75 a commission, and rose to VP of Operations at one of the country's largest property management companies. He explains what he learned along the way: why mystery shopping has never worked, what it means to seagull on your team, how to earn the right to give feedback before you give it, and why good service is not going to be good enough anymore.
How Royal Oaks Coaches 15 Tours a Week in 5 Minutes a Day
Royal Oaks runs 10–15 in-person senior living tours a week. The sales director couldn't attend them, mystery shoppers distorted them, and full recordings took 2.5 hours to review. Rilla cut that to 5 minutes a day — and turned a resistant sales team into daily self-coaches.
How Exo Dental Gets 40% Case Acceptance
Exo Dental went from under 10% to over 40% case acceptance on full-arch dental implant treatment plans — not by changing the treatment, but by changing the conversation. Dr. Jacob Smith on multi-location coaching, script scoring, and the rep who closed 40% without a sales background.