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The Rilla
Masters
february 24 - 26
Las Vegas
The Premier Event for Sales & AI for Home Service Businesses
Masters Conference
Starting at $1250
Secure Your Seat

Meet

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Thought Leaders
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Sessions
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attendees

Learn From the Best

Nick Saban
Legendary College Football Coach
To Be Announced
Tommy Mello
CEO, A1 Garage
To Be Announced
Billy Beane
Father of Sports Analytics
To Be Announced
Sebastian Jimenez
CEO, Rilla
To Be Announced
Kathryn Howard
CEO, Lee's Air
To Be Announced
Dustin Van Orman
President of Business Development and M&A, Any Hour Services
To Be Announced
Christy Koonts
Director of Training, F.H. Furr
To Be Announced
Joe Crisara
America’s Service Sales Coach
To Be Announced
George Eliadis
CEO, Probook
To Be Announced
Ryan Fenn
CEO, Chiirp
To Be Announced
Boris Valkov
Founder, Lace AI
To Be Announced
Tyson Chen
Founder, Avoca
To Be Announced
Brigham Dickinson
CEO, Power Selling Pros
To Be Announced
Doug Wyatt
CEO, Synergy Learning Systems
To Be Announced
Mike Venidis
CXO of RYNO
To Be Announced
Paul Burleson
National Trainer, Westlake Royal
To Be Announced
Alan Rush
CEO, Rush Profits, LLC
To Be Announced
Chuck Thokey
Founder, Top Rep
To Be Announced
Chris Hondl
Nexstar Network Sales Coach
To Be Announced
Bill Willcome
Director of Contractor, 1 & Fund
To Be Announced
Jennifer Lau-Hatcher
Co-Founder, 1 & Fund
To Be Announced
Allan Langer
The Power of Body Language
To Be Announced
Michael Castellanos
Chief AI Officer, Rilla
To Be Announced
Christopher Martin
CTO, Rilla
To Be Announced
To be Announced
VP, Business Development & Performance Exos
To Be Announced

Choose Your Track

Coaches
The fundamentals
$1,250
Access to Keynote and Breakout Sessions
Premium Food and Beverage
Networking at the Rilla Afterparty and Welcome Tailgate
Exclusive Fitness Experience with Exos
All Stars
The investment
$3,000
Everything in the Coaches Track
Exclusive Seating in the Golden Circle for Keynote Sessions
Priority Seating in Breakout Sessions
Priority for Questions in Q&As
Access to the All Stars Productivity Suite
Masters
The championship winning play
$10,000
Early Bird Discount: $3500
Everything in the All Stars Track
Complimentary Suite in the Virgin Hotel Las Vegas
Theatre Suites for Keynote Sessions
Celebrity Speaker Meet & Greet
Exclusive Super-Car Experience
Executive-Only Sessions
Executive-Only Dinner
3:00 PM - 6:00 PM
Breakout Sessions

Registration

Grab your badge and collect some memorabilia before the event begins.
  1. Grab your badge and collect some memorabilia before the event begins.
  1. Grab your badge and collect some memorabilia before the event begins.
6:00 PM - 10:00 PM
Breakout Sessions

Welcome Tailgate

Networking with the top contractors in the country. Indulge in live music, grilled and roasted delicacies Featuring entertainment from the Las Vegas Golden Knights' Drumbots, the world-famous Raiderettes, and more
  1. Networking with the top contractors in the country.
  2. Indulge in live music, grilled and roasted delicacies
  3. Featuring entertainment from the Las Vegas Golden Knights' Drumbots, the world-famous Raiderettes, and more
  1. Networking with the top contractors in the country.
  2. Indulge in live music, grilled and roasted delicacies
  3. Featuring entertainment from the Las Vegas Golden Knights' Drumbots, the world-famous Raiderettes, and more
6:00 AM - 7:00 AM

Workout

Breakout Sessions

Powered by Exos

  1. Sales is a sport, so we're bringing in Exos to start the day
  2. Experience a guided workout crafted by experienced professionals who advise Fortune 100 executives and pro athletes
7:00 AM - 8:30AM

Breakfast

Breakout Sessions
7:00 AM - 8:15 AM

Registration

Breakout Sessions
8:30 AM - 9:30 AM

Opening Remarks

Breakout Sessions
9:30 AM - 10:15 AM

The High Performance Executive

Breakout Sessions

Powered by Exos

  1. Exos breaks down wellness framework used by top Fortune 100 executives and professional athletes to maintain peak performance
10:15 AM - 11:00 AM

Moneyball Q&A

Breakout Sessions
  1. Learn how to apply Billy Beane's data-driven framework to offline sales
11:15 AM - 12:00 PM

PE Masterclass

Breakout Sessions
  1. Learn how to position your business for a PE acquisition
11:15 AM - 12:00 PM

Closing Without Conflict

Breakout Sessions
  1. Learn Doug's 7 piece communication framework for peak sales performance
11:15 AM - 12:00 PM

Empowered Leadership

Breakout Sessions
  1. Gain actionable strategies to inspire your team, boost performance, and lead with confidence
12:15 PM - 1:15 PM

Lunch

Breakout Sessions
1:30 PM - 2:15 PM

How Leaders Delegate

Breakout Sessions
  1. Dickinson breaks down his secrets on how to successfully delegate so you can work on your business instead of in the business.
1:30 PM - 2:15 PM

Bringing the Virtual Ridealong to the Call Center

Breakout Sessions
  1. The Founder of Lace AI shows how you can use AI to turn calls into more jobs and profits.
1:30 PM - 2:15 PM

Google vs. AI

Breakout Sessions
  1. How to adapt your SEO strategy for the AI age.
2:30 PM - 3:15 PM

Change Management Panel

Breakout Sessions
  1. Terry Barrett, Southern Air
  2. Thomas Black, Apollo Home
  3. Bill Rossell, LB Cap
  4. Scott Berman, Florida Window & Door
3:15 PM - 4:00 PM

The Manager’s Dead; Long Live the Coach

Breakout Sessions
  1. How to shift from reactive management to proactive coaching to scale your business
4:00 PM - 4:45 PM

The Responsibility of a Sales-Driven CEO

Breakout Sessions
  1. The CEO of Lee’s Air breaks down the secrets to how she scaled her business from $30M to $100M+ in under a year
7:00 PM - Late

The Black & Yellow Afterparty

Breakout Sessions
  1. Celebrate a day of learning with us in the Virgin Hotels Skybox
  2. Wear your best black and yellow outfit!
6:00 AM - 7:00 AM

Workout

Breakout Sessions

Powered by Exos

  1. Exos brings it back for day 2 to kick-off the last day of the event
8:30 AM - 9:15 AM

Elevate: Build a Business Where Everybody Wins

Breakout Sessions
  1. Tommy Mello breaks down his culture playbook that propelled A1 Garage to $200M and beyond
9:15 AM - 10:00 AM

The Future of Al in the Trades

Breakout Sessions
  1. We reveal the next frontier of ridealongs and a glimpse at the future of Rilla
10:00 AM - 12:00 PM

Innovation Expo

Breakout Sessions
  1. See the latest greatest in AI and other tools for the trades
  2. Get hands on experience with the latest and greatest tech
12:15 PM - 1:15 PM
1:15 PM - 2:00 PM

Coaches Collide

Breakout Sessions
  1. Joe Crisara. Service MVP
  2. Doug Wyatt, Synergy Learning Systems
  3. Chuck Thokey, Top Rep
  4. Alan Rush, Rush Profit
2:00 PM - 2:45 PM

Championship Q&A

Breakout Sessions
  1. One of college football’s most legendary coaches brings his championship-winning techniques to answer your questions
2:45 PM - 3:30 PM

AI in the Entire Sales Funnel

Breakout Sessions

George Eliadis, Tyson Chen, Ryan Fenn

  1. See an overview in how the latest in AI can be applied to the home service sales funnel
3:45 PM - 4:30 PM

Chiirp

Breakout Sessions
  1. Discover the potential of AI driven text follow up and rehash
3:45 PM - 4:30 PM

Probook

Breakout Sessions
  1. See how AI can match the best salesperson to the best lead
3:45 PM - 4:30 PM

Avoca

Breakout Sessions
  1. Deep dive into the latest AI CSR agents
4:45 AM - 5:30 PM

The Power of Body Language

Breakout Sessions
  1. Learn the secret body language cues to navigate any sale
4:45 PM - 5:30 PM

Building and Scaling a Winning Culture

Breakout Sessions
  1. How F.H. Furr pivoted their culture and scaled growth
4:45 PM - 5:30 PM

Own the Game: Master Financing Like the Pros

Breakout Sessions

Jennifer Lau-Hatcher & Bill Willcome

  1. Learn the latest tactics for leveraging financing to raise close rates and ticket sizes

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The Venue

The
Virgin Hotel Las Vegas

Lock in your rooms at the venue where legends like Elvis Presley, Johnny Cash, and Jimi Hendrix inspired 1000s.

Be where the action is to brush shoulders with fellow masters of the trades — especially for the early morning workouts and the late night socials.

It’s the perfect stage for the next evolution of your business, and it’s only a few clicks away.

Ticket Option

Coaches
The fundamentals
$1,250
Access to Keynote and Breakout Sessions
Premium Food and Beverage
Networking at the Rilla Afterparty and Welcome Tailgate
Exclusive Fitness Experience with Exos
All Stars
The investment
$3,000
Everything in the Coaches Track
Exclusive Seating in the Golden Circle for Keynote Sessions
Priority Seating in Breakout Sessions
Priority for Questions in Q&As
Access to the All Stars Productivity Suite
Masters
The championship winning play
$10,000
Early Bird Discount: $3500
Everything in the Masters Track
Complimentary Suite in the Virgin Hotel Las Vegas
Theatre Suites for Keynote Sessions
Celebrity Speaker Meet & Greet
Exclusive Super-Car Experience
Executive-Only Sessions
Executive-Only Dinner

Sponsors

TrailBlazers
Leaders
Innovators

Join the Movement