A successful sales process isn’t about luck — it’s about strategy. By following a structured, step-by-step approach, your team can close more deals, increase ticket sizes, and build stronger customer relationships.

Chris DiRe, founder of the HVAC Sales Coach, joins the Rilla Labs podcast to break down how to MASTER HVAC and home service sales coaching.

In this episode, we sit down with George Eliadis, the 22-year-old founder and CEO of Probook AI, one of the fastest-growing startups in the AI space. George shares how his revolutionary dispatching platform is transforming the trades—automating technician assignments, improving customer experiences, and driving record-breaking efficiency for HVAC, plumbing, and electrical companies. From his early entrepreneurial ventures to building Probook AI while still in college, George dives into the challenges of scaling a startup, the power of customer obsession, and how AI is creating jobs rather than replacing them. Packed with insights on innovation, growth, and grit, this episode is a must-listen for aspiring entrepreneurs, tech enthusiasts, and anyone curious about the future of AI in home services. Tune in to learn how George is reshaping the industry one job at a time. Rilla is the leading virtual ridealong technology for the trades. Book a demo at www.rilla.com